09/03/2020

Charlie Daniels Brand, Inc. Partners with Tyler Country Market To Offer Black Label Reserve Steaks to Fans

(Nashville, Tennessee…) – September 3, 2020 -- Charlie Daniels Brand, Inc. was announced earlier this week as a new venture focusing on product branding and licensing, various Charlie Daniels legacy projects, as well as official CDB merchandise. The new company today revealed its exciting first endeavor, a partnership with Tyler Country Market to provide the renowned retailer’s Black Label Reserve steaks to fans of the late Country Music Hall of Famer.  Known for superior flavor and melt-in-your-mouth tenderness, fans will initially have access to Charlie Daniels signature Black Label Reserve ribeye, sirloin and filet steaks exclusively through CharlieDaniels.com. A portion of the profits will benefit Charlie’s The Journey Home Project to aid veterans of the United States Armed Forces.

“Charlie was actively involved in developing this new premium steak product offering before he passed. And as a longtime friend and customer of the Morriss family’s Country Market in Tyler, Charlie wanted to share his favorite steaks with his fans. He would be overjoyed to know the veterans will benefit from this amazing partnership.” - Hazel Daniels and son Charlie, Jr.

Black Label Reserve steaks are sourced from USDA Choice graded beef from a select herd in the Omaha area, hand-cut and aged for maximum taste and tenderness. The premium steaks are always graded in at least the top 2/3 of Choice - marbled to perfection. 

The ribeyes are boneless, hand-cut, with lip on and wet-aged a minimum of 21 days. The filets are hand-cut and lean, fork-tender and wet-aged a minimum of 14 days for tremendous flavor and texture. The sirloins are hand-cut, have a bold beefy flavor, and are aged a minimum of 21 days for tenderness and superior flavor. The 12-ounce ribeyes, 8-ounce filets and 16-ounce sirloins are individually vacuum-sealed to lock in freshness and flavor and arrive in unique Charlie Daniels decorative packaging. Unique to the Tyler Country Market, steaks can be shipped fresh or frozen.

“I’ve been friends with Charlie Daniels, his family and management team for decades. We think about Charlie’s unique caring spirit and kindness every day. A cattleman himself, he had a special caring relationship with the herd on his ranch. We really do miss Charlie.” - Steve Morriss, Tyler Country Market CEO. 

Fans can order steaks from the comfort and safety of their home through the CharlieDaniels.com store 24 hours a day. The steaks, including seasoning and grilling tips, are shipped in insulated containers. Fresh steaks arrive via overnight shipping, temperature controlled by gel packs. Frozen steaks arrive via two-day express shipping, temperature controlled by dry ice. 

 

About Charlie Daniels:

Charlie Daniels was one of the greatest treasures in Country Music. From his Dove Award-winning gospel albums to his genre-defining southern rock anthems and his CMA Award-winning country hits, few artists have left a more indelible mark on America's musical landscape than the late Charlie Daniels. An outspoken patriot, beloved mentor, and a true road warrior, Daniels parlayed his passion for music into a multi-platinum career and a platform to support the military, underprivileged children, and others in need. The Charlie Daniels Band has long populated radio with memorable hits and his signature song, "The Devil Went Down to Georgia." Over the course of his career, Daniels received numerous accolades, including his induction into the Country Music Hall of Fame, the Musicians Hall of Fame and becoming a member of the Grand Ole Opry. Daniels helped to shine the spotlight on the many causes that were close to his heart. He was a staunch supporter of the military and gave his time and talent to numerous charitable organizations, including The Journey Home Project, that he founded in 2014 with his manager, David Corlew, to help veterans of the United States Armed Forces. Daniels passed away on July 6, 2020. He was 83.

www.charliedaniels.com

About The Journey Home Project:

The Journey Home Project is a not-for-profit organization that assists other not-for-profits in securing funds to help causes that benefit veterans of the United States Armed Forces. TJHP was founded in 2014 by the late country music legend Charlie Daniels and his manager, David Corlew. In 2018, Major General Terry "Max" Haston (retired) joined TJHP as the non-profit's newest board member. Conscious of the need to assist our nation's veterans, they have set out to partner with organizations that do the most good, with the least overhead. Working in tandem with these organizations, TJHP is making a difference in the lives of American patriots.

For more information, visit thejourneyhomeproject.org

 

About the Black Label Reserve herd:

The Tyler Country Market team spent 10 years developing the Black Label Reserve specifications to ensure the most tender and flavorful beef available. It’s hormone-free, antibiotic-free, grass/grain-fed, natural raised, and full of flavor. The Omaha area herd consists of Angus and Angus/Hereford blend cattle. No Brahman or dairy influence in the herd’s lineage. Using the utmost of humane handling standards, the cattle pens are never more than 75% full. Calm cattle produce less adrenaline hormones resulting in more tender beef. Gently handled cattle results in less bruising - better for the animal and the consumer. 

About Tyler Country Market:

Bud Morriss established the Country Meat Market in Tyler, Texas 66 years ago. The Tyler Country Market team carries on Bud's tradition of offering fresh, hand-cut steaks and specialty meats. Following his tradition, the products’ exceptional quality is only surpassed by the team’s warm, energetic and friendly service. At their original Country Meat Market store located in Tyler, Texas, the butchers and counter staff know many of their guests by name and enjoy conversing with each of them. Knowing which cut of meat is their favorite or what their kids like is part of what drives the employees each day to give their best! Although he has passed on, Bud's family continues to operate the business the way he did — with focus on quality at every turn and a vision of serving our community with pride.

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For Charlie Daniels Brand, Inc., contact:

Don Murry Grubbs, [email protected], (615) 275-8380

 

For Tyler Country Market, contact:

Craig Campbell, [email protected], 615-210-3602